Fran Benton

Marketing & Communications Consultant

Fran’s extensive marketing expertise has been gained over more than 25 years, with experience in both Australia and New Zealand. She has worked in a wide and diverse number of industries including Fast Moving Consumer Goods (FMCG), Education, Small Business Development, Energy, Government/SOEs, Retail, Manufacturing, Membership Organisations, Food Service Industries.

The nature and the wide variety of Fran’s clients’ needs have meant that she has become both a specialist for project delivery and a generalist over a number of marketing and communications disciplines.

Areas of Expertise

Marcomms – including change management communications
Strategic and marketing planning
Tactical marketing development and campaign management
Market research (including industry analysis and marketing opportunity identification)
Brand management
Project implementation & management
Advertising/promotions
Media releases and relationships
Key stakeholder engagement
Internet marketing and website development
Market presentations
PR and sponsorship
Sales and customer support training
Price and process changes
Product life cycle analysis
Product rationalisation
New product development
Product launches
Event development/management

Working across multiple areas has enabled Fran to develop strong relationship skills, and this has resulted in successful working partnerships with both internal departments and external agencies. Often this also involves working simultaneously with many external agencies such as designers, packaging supplier, printers, advertising agencies etc.

Having successfully operated Marketing Initiatives Limited for over 25 years, Fran’s clients’ satisfaction to the quality of her work is confirmed by the length of engagements she has had with them and their repeat business over the years. The references she brings, both written and personal, endorse her high professional standards, based on focussed delivery and high quality performance outcomes, which she invariably delivers in a friendly and consultative manner.

Past Clients

Health Informatics New Zealand (HiNZ)
Pub Charity
Hospitality New Zealand (HNZ)
Meridian Energy
New Zealand Post
NZ Post (Postal Service Group)
NZ Post (International)
Movac
Tourism Industry Association (TIA)
ACC
French Maid Foods Ltd
Mainland Products (Beverages)
Nelson Marlborough Institute of Technology (NMIT)
Goulds Fine Foods
Asian Home Gourmet
Tablekraft
Rothfords Foodbrokers
Nanny Education Organisation of New Zealand (NEONZ)
BIZ Nelson Marlborough Training (Ministry of Economic Development)
Apex Meats
Frammingham Wines
Highfield Wines
Tux

+64 27 556 9821
fran@markinit.co.nz